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5W Public Relations Presents Body Beautiful Symposium

Fri, 18 Apr 2008 12:39:00 -0800

NEW YORK, NY – April 4, 2008 –5W Public Relations will host the 2008 Body Beautiful Media Symposium, an educational conference for media and industry insiders in the beauty and wellness world and will be highlighting The Skin Cancer Foundation’s first public awareness campaign, “Go With Your Own Glow.”

On Earth Day, April 22nd, brands including Clarins, Physicians Formula, Bliss, La Prairie, Ahava, Cargo, Ted Gibson, June Jacobs, 3Lab and Conair will come together at Providence on West 57th Street to showcase new initiatives as part of an industry-wide movement to become more socially and environmentally conscious.

Additionally, the event will present The Skin Cancer Foundation’s “Go With Your Own Glow” campaign which highlights how tanning as a lifestyle is over. It features skin wisdom from Coco Chanel, O, The Oprah Magazine Beauty Director Valerie Monroe and More Beauty Director Lois Joy Johnson. To support this initiative, an exclusive collection of four innovative products called “Body Beautiful Care” will be offered at an exclusive price with all proceeds benefiting The Skin Cancer Foundation.

“This is the ideal venue for us to feature our Glow campaign,” said Perry Robins, MD, President, The Skin Cancer Foundation. “This is the very audience we need to help us spread the word about the campaign. We truly appreciate 5W’s support and that of the companies that are participating in the event.”

“5W is proud to host this essential initiative to change the way people think. Movements begin within an industry, which is why we’re providing these primary circles with education that’s essential to making a difference,” says Ronn Torossian, 5W Public Relations Founder, President and CEO. “We are thrilled to support The Skin Cancer Foundation and promote such a significant cause.”

The Body Beautiful Symposium is being held on Earth Day, Tuesday, April 22nd from 10 a.m. to 2 p.m. at Providence, located at 311 West 57th Street, across from the Hearst Tower and near the Time Warner Center. Features include editorial previews from top wellness & beauty brands including, La Prairie & the Ritz Carlton Spa, Ahava, AB Skincare, Hint, the Pritikin Longevity Center & Spa, Kopali, ChefsDiet, Bliss, Kerstin Florian, 3Lab, Clarins & MyBlend, Dermalastyl, Ted Gibson, June Jacobs, Bright Eyes, Solerra Sunless Tanning, Boku, Dr. Kevin Tehrani, Dr. Keith Ablow, Cargo Cosmetics, Conair, Peter Thomas Roth, Demeter Fragrances, Yum Skincare, Tocca and Physicians Formula. Visit www.5wpr.com/BodyBeautifulMedia.cfm for more information.

ABOUT THE SKIN CANCER FOUNDATION
The first organization in the U.S committed to educating the public and medical professionals about sun safety, The Skin Cancer Foundation is still the only global organization solely devoted to the prevention, detection and treatment of skin cancer. The mission of the Foundation is to decrease the incidence of skin cancer through public and professional education and research. For more information, visit www.skincancer.org.

ABOUT “GO WITH YOUR OWN GLOW”
“Go with Your Own Glow” is the Skin Cancer Foundation’s first nationwide public awareness campaign to launch in May 2008. The campaign will empower people of all skin tones to be comfortable “in their own skin” and encourage luminous, radiant skin as the new beauty and fashion ideal. Tanning as a lifestyle is over. With one in 5 Americans to develop skin cancer in their lifetime, the campaign hopes to eradicate this alarming statistic.

ABOUT 5W PUBLIC RELATIONS
5W Public Relations (www.5wpr.com), the nation’s fastest growing PR firm for three years (2004-2006), maintains practice areas specializing in technology, corporate, consumer, entertainment, crisis communications, event management and public affairs. Headquartered in New York with an office in Los Angeles, the firm is known for implementing creative and customized media programs designed to impact a client’s specific business goals and objectives. Its energetic, fast-paced and focused culture earned the firm a spot on the INC. 500 list in 2007. 5W Public Relations is described by a leading PR trade magazine as “aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One.” The agency boasts a diversified client portfolio second to none, including: Evian Natural Spring Water; Ahava Skin Care; Gen Art; The Pritikin Longevity Center & Spa; IHOP; Anheuser- Busch; NICE Systems; Phillips-Van Heusen; Urban Retail Properties; Patina Restaurant Group; Lifestyles; The Ice Rink at Rockefeller Center; Avenue Stores; The Loews Regency; Vail Resorts; Weatherproof Garment Company; Philippe Chow; a plethora of publicly traded technology companies; a variety of other global interests, national corporations, high-profile individuals, regional businesses, government agencies and academic institutions.

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ESPA International Receives Capital Investment From Istihmar World Capital!

Mon, 14 Apr 2008 15:33:00 -0800

Istithmar World Capital ("IWC") and ESPA International ("ESPA") have joined forces in which IWC has acquired a 40% equity stake in ESPA. ESPA International is a UK based global luxury spa company offering total spa solutions including: a world-renowned spa design and management division, an extensive natural product range, innovative and effective treatments and unsurpassed post graduate therapist training programmes. Since its inception in 1993, ESPA has become a leading provider of luxury spa and wellness products and services.

Chief Executive and Founder of ESPA International Susan Harmsworth said today: 'I am delighted to be working in partnership with IWC, and we look forward to building on our reputation as the leading luxury spa and wellness brand in the world. As the profile of the spa consumer becomes more sophisticated and internationally travelled, it is essential that we invest in our brands' underlying infrastructure in order for us to bring greater value and further extend our services to the clients. As a brand, our commitment remains to luxury, niche and excellence in spa and wellness. We chose IWC to be our partners as they share our vision and they will help us in its execution".

Conde Nast Traveller awarded ESPA at One & Only One Reethi Rah, Maldives as the best spa for 2008. With growing evidence of consumers demanding spa packages, a spa is now seen as a 'must have' in any 5 star or above hotel, resort or leisure operation. ESPA currently operates in over 45 countries with offices in UK, USA and Hong Kong with Dubai due to open in 2008.Adel Al Shirawi, Vice Chairman of Istithmar World continued: "Our focus is on iconic brands and the luxury market is paramount to us. Our desire is to continue to build our portfolio of luxury brands, and the ever growing Spa and Wellness sector is a natural direction. In our extensive research of the global Spa market, ESPA International stands above the rest in terms of excellence in standards and reputation".
© 2008 Al Bawaba (www.albawaba.com)

AROMAFLORIA Designated Organic Manufacturing Facility

Fri, 11 Apr 2008 05:57:00 -0800

AROMAFLORIA Laboratories has just received United States Department of Agriculture (USDA) Organic Certification for the company’s Huntington, Long Island based manufacturing facility. This certification is extremely difficult to obtain, and is one typically granted to food manufacturing facilities. By adhering to USDA criteria, Aromafloria is a participant in the National Organic Program (NOP).

“I chose to undergo the rigorous process of obtaining USDA Organic Certification is because that is the highest standard available that demonstrates to the consumer a level of trust and understanding,” says Aromafloria founder Sharon Christie, “With all of the different certification symbols out there now, it was important to us to be able to bear the USDA Organic symbol which still carries the most weight with the consumer.” Aromafloria products have been manufactured with certified organic ingredients since 1995 and with Fair Traded Ingredients since 1985. The company guarantees that the raw materials and finished products that they label "organic" are certified organic.

Aromafloria’s management policies and production processes are in strict accordance with the U.S. Food and Drug Administration's (FDA's) good manufacturing practices (GMPs) and with the United States Department of Agriculture's (USDA's) requirements for certified organic manufacturing: Organic ingredients are separated from conventional ingredients at all times. Aromafloria’s well-trained staff and computerized tracking system ensure this separation throughout the manufacturing process. Growers, manufacturers and distributors of the organic raw materials used in manufacturing must provide Aromafloria Laboratories with a certificate from a recognized certifier to prove the authenticity of the organic material.
Only biodegradable detergents and sanitizers accepted for use with certified organic productions are used within the facility.

The third-party certifying agency responsible for obtaining the USDA certification, California Certified Organic Farmers (CCOF), is at the forefront of the organic certification movement in the United States and internationally. CCOF is authorized to inspect any of Aromafloria’s ingredients or products and is registered as a certifier with the National Organic Program (NOP).

For more information about Aromafloria Laboratories’ organic certification or the company’s commitment to sustainability, please contact Aimee Majoros at Aimee Majoros Public Relations at 212.229.2934 or aimee@aimeepr.com. Product samples, visuals, information also available upon request.

Top 10 Corporate Citizens

Thu, 10 Apr 2008 10:38:00 -0800

Corporate Responsibility Officer Magazine has named the following companies the "Top 10 Corporate Citizens: • Intel • Eaton Corp • Nike Inc. • Deere & Co. • Genentech Inc. • Corning Inc. • Humana Inc. • Bank of America Corp. • ITT Corp. • PG&E

Spas Of America Reaches 600 Spas In Network

Thu, 10 Apr 2008 10:33:00 -0800

(Napa, California) April 11, 2008 — Spas of America, the fastest-growing spa travel website, showcasing North and South America’s best resort, hotel and destination spas, today announced their 600th spa listing and their first underground cave spa experience: Spa Terra within The Meritage Resort and Spa.

Forty feet below the iconic grape crusher statue that graces its southern end, Spa Terra is the first spa in the world to be developed entirely underground. Nestled nel cuore della terra (“in the heart of the earth”), the spa features steam grottos, soaking pools, water walls and lavishly appointed private treatment rooms for individuals and couples. Its sumptuous decor reflects the resort’s Mediterranean theme. The Meritage Resort is located only an hour from San Francisco, one of the most popular tourist destinations in the United States.

Spas of America is a global online media company focused on healthy living and travel. The Spas of America website showcases over 600 of the best day, resort, hotel and destination spas in North and South America to spa travelers around the world. Since the site launched in 2005, over a quarter million customers have visited spasofamerica.com. Spas of America is a member of the International Spa Association and Leading Spas of Canada. It also operates the websites spasoffrance.com, spasofitaly.com, spasofdubai.com and spasoflife.com, a daily spa travel blog.

Icon Partners - World Class Mixed Use Development

Thu, 03 Apr 2008 06:47:00 -0800

DALLAS, March 7, 2008 - Icon Partners, L.L.C. announced recently plans to develop Midtown, a new 3.7 million gross square foot mixed-use development, to be located at the most traveled intersection in Texas: I-635/LBJ Freeway and the Dallas North Tollway. The 20-acre first phase of Icon’s Midtown is being built on the east side of the Dallas Galleria, with frontage along I-635/LBJ Freeway and Noel Road – a prime location where the new Midtown development will be viewed by more than 300,000 vehicles daily.

Midtown’s brand identity reflects its location as the center of the Dallas region, situated half way between Downtown Dallas and the explosive growth corridors of North Dallas and Frisco. “Icon’s Midtown will be developed as a unique, authentic and exciting walking community which takes people beyond just a shopping, working or living experience to an urban lifestyle of fun,” said Paris Rutherford, president of Icon Partners, LLC.

About Icon Partners, Inc.
Icon Partners, L.L.C. is a real estate development firm founded by Daniel Robinowitz and Paris Rutherford and is based in Dallas, Texas. Icon specializes in developing Great Places that are defined by their compelling customer experience. Icon’s awarding winning team has more than 250 years of combined experience in all aspects of real estate development and currently has over $3 billion in its development pipeline. For more information, contact Paris Rutherford at (972) 367-4800 or visit www.iconpartners.com.

GE, HSBC, Wal-Mart - Effie Awards

Thu, 03 Apr 2008 06:39:00 -0800

INAUGURAL WINNERS OF THE GREEN Effie Award, which honors effective eco-marketing, were announced today. Winning campaigns for GE, HSBC and Wal-Mart will receive gold, silver and bronze awards in June.

GE's "Ecomagination Round Two," created by BBDO New York, set out to beat the launch of its iconic campaign and maintain GE's edge in a landscape where credibility and believability are paramount to success.

Wal-Mart's "PSP 2007- Personal Sustainability Project" (in partnership with Saatchi & Saatchi) rallied each Wal-Mart employee to make a small change, called a personal sustainability practice (PSP), in order to play an active role in sustaining the Earth's resources now and for generations to come.

Created by JWT, HSBC's "There's No Small Change" campaign met its objectives, which included generating new accounts, protecting HSBC's environmental credentials and meeting its financial obligations to shareholders.

The Green Effie Award is sponsored by Discovery Communications' network, Planet Green.

Whole Foods Creates LOHAS Standards For Body Care

Mon, 24 Mar 2008 13:03:00 -0800

Whole Foods has launched a Premium Body Care standard and seal of approval with the intent of setting a benchmark that all others in the industry would need to follow in the future. This will have a great impact on personal care vendors looking to sell to one of the most important LOHAS - Natural & Organic retailers.

Wal-Mart Leads U.S. Retailers in Green Initiatives

Wed, 19 Mar 2008 06:15:00 -0800

Wal-Mart continues to lead U.S. retailers in green & sustainable business operations. Their new prototype super store called HE.5 is saving the chain millions in operations and energy efficiency and companies like Best Buy and PNC banks are following suite. ** Keep an eye on the EU as they force companies to apply carbon controls. What happens there first will be coming soon to the U.S.

Spa Finder Magazine Cancels Print Version

Tue, 18 Mar 2008 11:08:00 -0800

New York, NY - Luxury Spa Finder Magazine will stop publishing in print this Summer and will be only available on the net. With 17,000 spas and salons with spas, this now makes Healing Arts Guide the magazine with the most spas in its distribution in both trade or consumer tittles! Contact jed@healingartsguide.com for a competitive study and rates.

Spa Resources International Expands To Asia

Mon, 10 Mar 2008 17:23:00 -0800

Dubai, UAE - Spa Resources International, SRI the Dubai based Spa management and consulting company has formed a partnership with Hong Kong based PAUA Group by purchasing a 20% stake. Operating from two prominent financial hubs Dubai & Hong Kong both are major players. Daniella Russell is Director of Wafi Health & Leisure, SRI's parent group. PAUA Group is a market leader in Asia with multiple revenue streams from spa management to supplies. There combined operations makes them one of the largest global spa & wellness operators.

$200 Million Mix Use Development

Tue, 04 Mar 2008 11:25:00 -0800

Dallas, TX - The Bridge Street Town Centre, a mixed-use lifestyle center is being built in the north Dallas suburb of McKinney. Westin and McKinney Development Corp. are building a hotel with a 6,000 sq. ft spa

Mood-Lites Featured On QVC

Mon, 25 Feb 2008 17:20:00 -0800

Ann Arbor, MI - Mood-Lites a long time advertiser with Healing Arts Guide will be featured this Thursday the 28th on QVC. Kathryn Goetzke White, an expert on light therapy and color will appear with QVC host Antonella Nester. For more information on Mood-Lites go to www.mood-factory.com

Moldova, Gibraltor, UAE, GB, Jordan & More

Sat, 23 Feb 2008 16:56:00 -0800

Weston, CT - Within the last thirty days visitors from 125 foreign countries visited www.healingartsguide.com! Including "Hot Spots" of spa & wellness development: India, China, Dubai, Malaysia, and others. The maximum time one individual spent on the site was 3:25 min. **Google ranks H.A #1 when searching for "Professional Spa Wellness Products".

Facelogic To Build 92 New Spas

Sat, 23 Feb 2008 09:13:00 -0800

Carlsbad, CA - Facelogic who owns 42 spas has plans to build 92 more locations in 2008. Founders Sherryl Ford, Shari Nevarez and Evangelina Eastman are the executives behind the brand. For more information - www.facelogic.com or info@faclogic.com

40,000 Page Views

Sat, 23 Feb 2008 09:11:00 -0800

Healing Arts Guide, Weston CT -www.healingartsguide.com reports they are now capturing more than 40,000 page views per month and 53,000 banner impressions from 19,000 visits! Google ranks H.A. #1 when searching for "Professional Spa And Wellness Products".

Hotel Spa Profits Rise

Sun, 17 Feb 2008 16:50:00 -0800

Atlanta, GA - PKF Hospitality Research reports that a 9.7 percent increase in hotel spa revenues resulted in a 11.3 percent gain in spa department profits in 2006. Hotel spa revenue grew from $2,886 PAR in 2005 to $3,166 PAR. For more information on Trends in the Hotel Spa Industry report, call PKF at 866-842-8754 or www.pkfc.com/store ~

The Most Active Spa Clients

Tue, 12 Feb 2008 14:26:00 -0800

Harleysville, PA - The Natural Marketing Institute (NMI) reports that more than 60% of all spa-goers in the U.S. are LOHAS oriented. LOHAS consumers spent $209 billion in 2005. 14% of LOHAS consumers have visited a spa in the last six months as opposed to 9% from the general population.

Trendscapes Marketing Promotes Healing Arts Guide

Tue, 12 Feb 2008 14:22:00 -0800

Weston, CT - Laura Connolly, Wellness Specialist at Trendscapes Marketing, has agreed to promote Healing Arts Guide Magazine. Ms. Connolly confirmed today “As a producer of nationwide wellness oriented events I know there are very few business publications out there covering the true essence of wellness culture and how to create marketing momentum in the spa/resort/retreat business as the trend escalates. Healing Arts Guide is one of the exceptional few and I am thrilled to spread the word about them”.
Contact Laura at Trendscapes Marketing for more information on Healing Arts Guide opportunities and information on her Business Communications Services & Consultation. Call 609-613-4642 or e-mail laura@trendscapesmarketing.com

Food Issue

Mon, 04 Feb 2008 10:08:00 -0800

Weston, CT - Healing Arts Guide new issue focuses on the emerging trend of natural & organic foods and beverages being purchased by leading Resorts/Hotels & Spas. "The Eco-Chefs", "The Healing Power of Chocolate" and the "Pro's Picks Their Favorite Natural & Organic Foods" are just some of the feature stories. Contact jed@healingartsguide.com for more information.