Hope is not a marketing plan. And no matter how you slice it, 2009 is going to be a challenge for your business and you need to be ready. If you are an avid reader of Healing Arts you know we cover the macro trends affecting theWellness market and how this relates to your business and the communities you serve. This issue is our pre ’09 edition and it’s a good time to review what some of the best thinkers in our industry are focusing on as we all prepare for next year.

Many companies, large and small, are being more socially responsible. They’re recognizing that their customers are demanding ethical leadership and protecting the planet we live on. As the NMI (Natural Marketing Institute) reports, “Almost one in four American consumers state that when given the choice to buy a product or service, they make decisions with an understanding of the effect the purchase will have on the health and sustainability of the world, its environment and people.”

The pages of The Healing Arts Guide are always filled with interesting companies creating diverse products.
In this issue, we shine the spotlight on these companies: Areaware, Butter London, Essence of Life/JIVA Supplements, Herbwalk, Nelsons, Posh and Co,Terralina, U, and the universe knows. Making a difference with both concept and execution, these companies are revolutionizing the wellness market

In each issue of The Healing Arts Guide, we feature inspirational stories that highlight the motivating and compelling experiences of entrepreneurs. Oftentimes, these personal accounts go unnoticed. However, we feel that the challenging and adventurous beginnings of these healing arts heavyweights are just as interesting as their well-deserved achievements.

The Healing Arts Guide asked a panel of experts to share their favorite picks for wonderful products your friends and family will love. Here are a few of their recommendations.

For the last fifteen years the Spa &Wellness market has been on a steady growth path. There are now more than 18,000 spa facilities in the U.S. generating between nine and twelve billion in sales yearly. Contributing factors have been: the aging of the general population, fitness trends, new antiaging modalities, nutrition and concern over food sources, rise in illness such as diabetes and heart disease, self help, alternative medicine, disposable income directed towards healthy & eco travel, self-renewal and other factors.