|Organtic Product News
|The Natural Marketing Institute: What's the Future Of Health and Sustainibility Within Personal Care? / July 17, 2009 /
FOR IMMEDIATE RELEASE
For More Information, contact:
Natural Marketing Institute
215.513.7300, ext. 225
Whats the Future Of Health And Sustainability Within Personal Care?
NMI will field its upcoming Evolution of Personal Care study in the fall
Harleysville, PA (July 2009): While personal care has often been considered on the outskirts of the health and sustainable industries, research from Natural Marketing Institute (NMI) shows that 52% of consumers believe that the personal care products they put on their skin are just as important as the healthy and natural foods they consume.
According to NMI Vice President of Strategic Consulting Linda Povey, In addition, consumer desire for environmentally-responsible manufacturing and packaging has reached critical mass. The implications of personal care ingredients, product attributes and packaging for consumers are now key considerations in the marketing mix. In this volatile economic climate, it is crucial for manufacturers, marketers and retailers to know as much as possible about how and why consumers are behaving the way they are in market.
NMI will be fielding its 2009 Evolution of Personal Care consumer study this fall and is offering corporations the opportunity to participate. Corporate subscribers have input into shaping the questionnaire and are able to include their brands and proprietary questions. The study is designed to generate actionable insights to increase sales across conventional, natural, organic and premium personal care products. Methodology will combine qualitative research along with nationally projectable primary quantitative research of 5,000 U.S. general population adults. The study will also provide a review of consumer movement in these issues since 2006 across the specifics of various personal care categories.
The Evolution of Personal Care study will:
Quantify consumer behavior across healthy/premium personal care products
Assess consumer awareness across specific brands/products
Assess specific brand/product usage
Identify purchase drivers by consumer and product segment
Establish consumer purchase patterns across a variety of shopping channels
Identify consumer appeal of specific ingredients
Measure reasons for usage of healthy/premium personal care products
Discover how personal and planetary health are merging in the category
For more information on how to participate, contact Linda Povey at 215.513.7300, ext. 234 (Linda.povey@NMIsolutions.com) or visit http://www.nmisolutions.com/evolution_personalcare.html.
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